Response Cards
The project was to handle the receipt of response cards via our Mailroom Services Department, process and capture the marketing data, which included Name, Address, Date of Birth, Email, Telephone / Cellphone and a variety of tick box responses
The total project was made up of several promotions which were rolled out state by state. Openworld Data provided the extensive reporting
and analysis of responses by demographic, giving accurate information for the decision making process for follow up promotions.